company
PLUXEE | SODEXO
Year
2022
Deliverables
PRINT | DIGITAL MEDIA | WEB & APP | EMAILERS | OOH | SALES ENABLEMENT & EVENTS | INTERIOR DESIGN
WORK OVERVIEW
WORK OVERVIEW
As a Multimedia Designer at Pluxee, my role from 2022 to 2024 involved serving as a visual storyteller for the brand's transition and its extensive rewards ecosystem: • SM Gift Pass Choice Partnership: A primary focus was designing for the SM Gift Pass Choice, a versatile digital solution. This involved creating visual templates for 10-digit alphanumeric codes delivered via SMS and email, as well as the layout and security features for tangible scratch cards. • Nationwide Brand Presence: Ensuring visual consistency for the SM Gift Pass, which is redeemable at the SM Store, SM Markets, and SM retail affiliates nationwide. This required a high volume of assets tailored for diverse physical and digital retail environments. • Digital Rewards Journey: Designed the user interface elements and promotional content for Pluxee Gift credits, which are used at over 10,000 merchants and app-exclusive stores. Supporting the "hassle-free instant gift" experience across apps, SMS, and email. • Content & Engagement Design: Providing creative support for the “Blogs & News” section, designing layouts for City Guides (such as "Alabang dining picks") and promotional materials for exclusive events like the “Engage to Elevate” roundtable. • B2B Incentives: Created visual schemes for external incentives aimed at boosting the productivity and morale of sales channels through meaningful, digitally-powered rewards.
As a Multimedia Designer at Pluxee, my role from 2022 to 2024 involved serving as a visual storyteller for the brand's transition and its extensive rewards ecosystem: • SM Gift Pass Choice Partnership: A primary focus was designing for the SM Gift Pass Choice, a versatile digital solution. This involved creating visual templates for 10-digit alphanumeric codes delivered via SMS and email, as well as the layout and security features for tangible scratch cards. • Nationwide Brand Presence: Ensuring visual consistency for the SM Gift Pass, which is redeemable at the SM Store, SM Markets, and SM retail affiliates nationwide. This required a high volume of assets tailored for diverse physical and digital retail environments. • Digital Rewards Journey: Designed the user interface elements and promotional content for Pluxee Gift credits, which are used at over 10,000 merchants and app-exclusive stores. Supporting the "hassle-free instant gift" experience across apps, SMS, and email. • Content & Engagement Design: Providing creative support for the “Blogs & News” section, designing layouts for City Guides (such as "Alabang dining picks") and promotional materials for exclusive events like the “Engage to Elevate” roundtable. • B2B Incentives: Created visual schemes for external incentives aimed at boosting the productivity and morale of sales channels through meaningful, digitally-powered rewards.
As a Multimedia Designer at Pluxee, my role from 2022 to 2024 involved serving as a visual storyteller for the brand's transition and its extensive rewards ecosystem: • SM Gift Pass Choice Partnership: A primary focus was designing for the SM Gift Pass Choice, a versatile digital solution. This involved creating visual templates for 10-digit alphanumeric codes delivered via SMS and email, as well as the layout and security features for tangible scratch cards. • Nationwide Brand Presence: Ensuring visual consistency for the SM Gift Pass, which is redeemable at the SM Store, SM Markets, and SM retail affiliates nationwide. This required a high volume of assets tailored for diverse physical and digital retail environments. • Digital Rewards Journey: Designed the user interface elements and promotional content for Pluxee Gift credits, which are used at over 10,000 merchants and app-exclusive stores. Supporting the "hassle-free instant gift" experience across apps, SMS, and email. • Content & Engagement Design: Providing creative support for the “Blogs & News” section, designing layouts for City Guides (such as "Alabang dining picks") and promotional materials for exclusive events like the “Engage to Elevate” roundtable. • B2B Incentives: Created visual schemes for external incentives aimed at boosting the productivity and morale of sales channels through meaningful, digitally-powered rewards.
brand involvement
brand involvement
Communicate the brand’s culture, story, and visual point of view across multimedia.
Communicate the brand’s culture, story, and visual point of view across multimedia.
direction
direction
User research with Gen Z and millennial GC shoppers informed a narrative-driven browsing experience. Products were presented through emailer layouts, experiential imagery, and motion interactions inspired by e-commerce industry navigating through modern grids.
User research with Gen Z and millennial GC shoppers informed a narrative-driven browsing experience. Products were presented through emailer layouts, experiential imagery, and motion interactions inspired by e-commerce industry navigating through modern grids.
beyond the role
beyond the role
The rebranding direction increased engagement per product, strengthened brand recall, and improved conversion driven by emotional connection both B2B & B2C.
The rebranding direction increased engagement per product, strengthened brand recall, and improved conversion driven by emotional connection both B2B & B2C.
Next Projects
Next Projects
KIDZANIA MANILA
An edutainment industry designed for kids holistic development.