As the Senior Innovations Lead at F&F:

• Brand Impact & Recall: Measuring how effectively the agency makes a brand “impossible to ignore” through reach and sentiment analysis. (Dessert39PH, Bulgogi Brothers, Peak Flow Tech, Facts & Fables, Pop Marketing, Hydra Skin Clinic)

• Innovation Pipeline Efficiency: Tracking the speed and success rate of moving a project from the “ideation” phase to a live “execution”. (AI Integration-Ops + BU)

• UX & Product Performance: Evaluating the success of UX Design and Product Design initiatives through user engagement and retention metrics. (Company Website)

• Strategic Growth: Assessing the effectiveness of Social Media Strategy and Paid Socials in meeting client-specific conversion goals.

• Collaborative Success: Measuring the impact of blending “different skills and perspectives” to produce visuals and messages that leave a “lasting impact”