company
FACTS & FABLES
Year
2026
Deliverables
BRAND AI STATICS & REELS | COMPANY INNOVATIONS | COMPANY WEBSITE 2026
WORK OVERVIEW
WORK OVERVIEW
As the Senior Innovations Lead at F&F: • Brand Impact & Recall: Measuring how effectively the agency makes a brand “impossible to ignore” through reach and sentiment analysis. (Dessert39PH, Bulgogi Brothers, Peak Flow Tech, Facts & Fables, Pop Marketing, Hydra Skin Clinic) • Innovation Pipeline Efficiency: Tracking the speed and success rate of moving a project from the “ideation” phase to a live “execution”. (AI Integration-Ops + BU) • UX & Product Performance: Evaluating the success of UX Design and Product Design initiatives through user engagement and retention metrics. (Company Website) • Strategic Growth: Assessing the effectiveness of Social Media Strategy and Paid Socials in meeting client-specific conversion goals. • Collaborative Success: Measuring the impact of blending “different skills and perspectives” to produce visuals and messages that leave a “lasting impact”
As the Senior Innovations Lead at F&F: • Brand Impact & Recall: Measuring how effectively the agency makes a brand “impossible to ignore” through reach and sentiment analysis. (Dessert39PH, Bulgogi Brothers, Peak Flow Tech, Facts & Fables, Pop Marketing, Hydra Skin Clinic) • Innovation Pipeline Efficiency: Tracking the speed and success rate of moving a project from the “ideation” phase to a live “execution”. (AI Integration-Ops + BU) • UX & Product Performance: Evaluating the success of UX Design and Product Design initiatives through user engagement and retention metrics. (Company Website) • Strategic Growth: Assessing the effectiveness of Social Media Strategy and Paid Socials in meeting client-specific conversion goals. • Collaborative Success: Measuring the impact of blending “different skills and perspectives” to produce visuals and messages that leave a “lasting impact”
As the Senior Innovations Lead at F&F: • Brand Impact & Recall: Measuring how effectively the agency makes a brand “impossible to ignore” through reach and sentiment analysis. (Dessert39PH, Bulgogi Brothers, Peak Flow Tech, Facts & Fables, Pop Marketing, Hydra Skin Clinic) • Innovation Pipeline Efficiency: Tracking the speed and success rate of moving a project from the “ideation” phase to a live “execution”. (AI Integration-Ops + BU) • UX & Product Performance: Evaluating the success of UX Design and Product Design initiatives through user engagement and retention metrics. (Company Website) • Strategic Growth: Assessing the effectiveness of Social Media Strategy and Paid Socials in meeting client-specific conversion goals. • Collaborative Success: Measuring the impact of blending “different skills and perspectives” to produce visuals and messages that leave a “lasting impact”
brand involvement
brand involvement
AI Content Integration whether statics or reels. Upscaled with Photoshop/ After Effects crafted to engage.
AI Content Integration whether statics or reels. Upscaled with Photoshop/ After Effects crafted to engage.
direction
direction
Art direction for deck assets (static/motion) empowered by branding and storytelling angled more than a sales pitch but also a brand personality discovery.
Art direction for deck assets (static/motion) empowered by branding and storytelling angled more than a sales pitch but also a brand personality discovery.
beyond the role
beyond the role
Designing 2026 company website from wireframes to launched assets with full direction and integration. Providing a Senior Innovation Lead Kit E-brochure for company use.
Designing 2026 company website from wireframes to launched assets with full direction and integration. Providing a Senior Innovation Lead Kit E-brochure for company use.
Next Projects
Next Projects
THE1 | PANACHE
An experiential branding & events agency in Dubai.