company

OLIVER APAC

Year
2025
Deliverables
3M BRANDS INTEGRATED CONTENT | OOH

WORK OVERVIEW

WORK OVERVIEW

As an Integrated Creative Designer at Oliver Agency APAC: • Content Adaptation and Production: Ensuring creative assets meet local market nuances and campaign objectives, for 3M sub clients in Southeast Asia. • Cross-Team Collaboration: Bridging global and local creative strategies to maintain authenticity while scaling campaigns regionally. (KR-IND) • Innovation and Efficiency: Leveraging AI tools to enhance creative ideation, streamline production workflows, and generate actionable insights. • Audience Engagement: Crafting culture-moving content informed by community insights, contributing to measurable social and marketing impact.
As an Integrated Creative Designer at Oliver Agency APAC: • Content Adaptation and Production: Ensuring creative assets meet local market nuances and campaign objectives, for 3M sub clients in Southeast Asia. • Cross-Team Collaboration: Bridging global and local creative strategies to maintain authenticity while scaling campaigns regionally. (KR-IND) • Innovation and Efficiency: Leveraging AI tools to enhance creative ideation, streamline production workflows, and generate actionable insights. • Audience Engagement: Crafting culture-moving content informed by community insights, contributing to measurable social and marketing impact.
As an Integrated Creative Designer at Oliver Agency APAC: • Content Adaptation and Production: Ensuring creative assets meet local market nuances and campaign objectives, for 3M sub clients in Southeast Asia. • Cross-Team Collaboration: Bridging global and local creative strategies to maintain authenticity while scaling campaigns regionally. (KR-IND) • Innovation and Efficiency: Leveraging AI tools to enhance creative ideation, streamline production workflows, and generate actionable insights. • Audience Engagement: Crafting culture-moving content informed by community insights, contributing to measurable social and marketing impact.
METROPATH
METROPATH
produced digital signage interfaces, interaction prototypes

brand involvement

brand involvement

Align all 3M APAC marketing & campaign assets with design precision and coherence.
Align all 3M APAC marketing & campaign assets with design precision and coherence.
MetroPath is a speculative transit innovation concept
MetroPath is a speculative transit innovation concept

direction

direction

Side by side with the Creative Director in pixel visual perfection of all assets.
Side by side with the Creative Director in pixel visual perfection of all assets.
Static signage

beyond the role

beyond the role

From campaign and centralization of assets to execution across Indonesia & Korea.
From campaign and centralization of assets to execution across Indonesia & Korea.
daily commuters and tourists

Next Projects

Next Projects

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